Wednesday, January 09, 2008

Don't burn the fat, melt it!


Burning fat is Passé, now the world is trying to melt it! Yes, the rich and the famous are going for BodyMelt – a hot new slimming treatment





As the New Year gets underway, many people resolve to lose weight and get in shape to get 2008 off to a positive start.
And a new spa treatment claims to shed pounds after just one session.

Called BodyMelt or the Ionithermie system or shock treatment, it combines thermal clay and a biologically active plant extract mixture as a hand held device transmits two gentle forms of low-level electrical stimuli.

It promises immediate sustainable inch loss of between one to eight inches per treatment.

Ionithermie's BodyMelt is described by the manufacturers as the only cosmetic treatment to detoxify the body at the cellular level.

It claims to help reduce the appearance of cellulite on both men and women by firming, toning and detoxifying.

The technique has been available in European spas and on cruise ships for years.

And now it is also available in the United States.

'The Spa at Equinox West Hollywood ' is one of the few spas in Los Angeles to offer the treatment.

Regional Spa manager for Southern California Melisa Chafkar says today spas in the US must look around the world to treatments which are above and beyond their competitors.

The BodyMelt procedure is a complicated and intricate one.

It starts with the body being brushed all over to increase circulation.

An anti-cellulite serum is then rubbed into the skin.

It includes caffeine, a diuretic that speeds up water loss.

Next, a firming cream is applied.

In addition a special clay is mixed and applied to a cardboard shelf that is slipped under the body.

Electrical cords are hooked up to the client, the clay works as an electrical conductor.

Electric pulses work to contract and strengthen muscles promoting the release of toxins while breaking down fat.

Clients feel a tingly sensation as their muscles flex.

The electrical induced muscle flexing lasts for 30 minutes.

BodyMelt technician Teresa Escartin says results happen after just one treatment.

But she says that clients also need to watch what they consume.

One customer, Dana says the procedure lasted much longer than she expected.

Manufacturers claim that for many customers an average of 4 inches in circumference will be lost in the midsection instantly.

Rick Tiland is one of the main suppliers of Dragonfly treatments.

He maintains the company's studies have shown that clients are happy with the improvements they see.

Dr. Stuart Kaplan is a Beverly Hills cosmetic dermatologist and assistant clinical professor at UCLA Medical Centre.

He says some spa treatments, such lipsuction and meso therapy can be effective, but the best way to stay in shape is diet and exercise.

But he says that although there are a lot of studies around spa treatments, there is also a lot of controversy and contradictions and but further research would be helpful, as it is difficult to separate the effects that people achieve by dieting and exercise and the effects they achieve by undergoing spa treatments.

The International Spa Association says there were approximately 111 million spa visits made in the US in 2006 to an estimated 14,600 spa locations, generating $9.4 billion in gross revenue that year.

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