Showing a loved one you care on Valentine's Day does not need not to break the bank - most people just want a hug and a kiss, according to a new survey.
Flowers and chocolates are the least wanted gifts on February 14, the research for Imperial Leather found.
Even a romantic weekend away rated less highly than a cuddle and a smooch among those questioned.
The survey for the toiletries brand also found that one in three people were receiving less than one hug a day, and three-quarters wanted to be hugged more often.
"A hug is an important part of life.
"We are basically animals and so need physical contact like animals do.
"Couples often forget to hug each other because they are working such long hours and are busy when they get home.
"So make sure you make time for a hug and a kiss this Valentine's Day."
An Imperial Leather spokesman added: "It's heart-warming to see people value hugs and kisses with their partners more than extravagant and expensive gifts.
"Clearly the simplest gifts are the best and a hug and a kiss is one present money just can't buy."
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