Tuesday, August 28, 2007

Diamond Rakhis the Rage

An ordinary thread rakhi, costing no more than Rs 10 would suffice to signify the bond between brothers and sisters on Rakshabadhan. But not in Surat. Here, everything has to have the glitter of opulence. Diamond-studded rakhis are the latest rage in Surat. A rakhi on Rakshabandhan, it can turn into a fashion accessory later.

Jewellers are selling rakhis studded with diamonds. “Surtis simply can’t resist something new,’’ says Viral Joshi of Agni Jewels. Rakhis are available in 18-carat gold and cost anywhere between 5,000 to Rs 15,000. Jayesh Choksi of Rushabh Jewellers has prepared rakhis that can be worn as pendants later. “They can become a fashion accessory after Rakshabandhan,’’ he says.

It was a request from her brother that made Reema Shah of Ghod Dhod Road purchase a diamond-studded rakhi. “Apart from the fact that these rakhis are trendy, they also give a whole new meaning to the festival,’’ Reema says. “My brother will never throw his rakhi away. He can always use the diamond.’’

“I was tired of tying the usual rakhi on my brother’s wrist year after year,’’ says Athwa Lines resident Anu Sanghvi. For those who can’t afford diamond-studded rakhis, there are rakhis with artificial stones, including American diamonds, in a price range of Rs 150 to Rs 600.


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