CORPORATE HOUSES BUILD RELATIONSHIPS WITH BUSINESS ASSOCIATES THROUGH GIFTS.
Many a corporate deal can be sealed with a neatly packaged and customised gift. As part of a well-considered corporate promotion drive, it can help establish or enhance significant relationships. Corporate gifting in some business houses is an essential part of the marketing strategy.
It is more a science as much as it is an art, and done correctly gift giving is a cost-effective way to building a feeling of partnership with valued associates.
Gifting can also make the giver experience a sense of happiness. Sanjay M, a marketing pro whose company gifts beautifully packaged sweets to clients during the festive season, says it is a gesture of fostering goodwill and a way of saying 'thank you.'
Some major organisations gift their promising employees exotic holidays while others present them with sweets and stationery. Ravi Sudarshan, a banker, informs that on festivals, his bank gifts its employees diaries, key chains, calendars, wristwatches and boxes of assorted sweets and dried fruits. These gestures of gratitude can keep the staff motivated.
Customising is the key
Customising gifts is the contemporary corporate credo. For many businesses, customised gifts keep the company name in the minds of recipients. When the item is a practical one likely to be used daily, it adds up to free advertising too.
Presentation too, matters. Personally hand-delivered gifts can express the respect for the person representing the organization. A neatly packed gift with company business card delivered through your own staff can make the winning move.
CORPORATE PACKAGE…
Your gifts should be generic in gender Enquire about a company's gifting protocol Double check spellings of names when they are customised Send different gifts each year Use your company's logo sparingly Remember international gifting etiquette while sending gifts overseas
It is more a science as much as it is an art, and done correctly gift giving is a cost-effective way to building a feeling of partnership with valued associates.
Gifting can also make the giver experience a sense of happiness. Sanjay M, a marketing pro whose company gifts beautifully packaged sweets to clients during the festive season, says it is a gesture of fostering goodwill and a way of saying 'thank you.'
Some major organisations gift their promising employees exotic holidays while others present them with sweets and stationery. Ravi Sudarshan, a banker, informs that on festivals, his bank gifts its employees diaries, key chains, calendars, wristwatches and boxes of assorted sweets and dried fruits. These gestures of gratitude can keep the staff motivated.
Customising is the key
Customising gifts is the contemporary corporate credo. For many businesses, customised gifts keep the company name in the minds of recipients. When the item is a practical one likely to be used daily, it adds up to free advertising too.
Presentation too, matters. Personally hand-delivered gifts can express the respect for the person representing the organization. A neatly packed gift with company business card delivered through your own staff can make the winning move.
CORPORATE PACKAGE…
Your gifts should be generic in gender Enquire about a company's gifting protocol Double check spellings of names when they are customised Send different gifts each year Use your company's logo sparingly Remember international gifting etiquette while sending gifts overseas
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